Internal Marketing + Social Media
2016
During my second summer in the backstage pass program, a partner and I were commissioned to create a video about the backstage pass program to share with prospective recruits and community members. I was the principal photographer, co-producer, writer and editor.
2015
The Backstage pass team also took over Drake Cooper social media in 2015. My favorite aspect of the project was the Instagram #TotOfTheDay. We took pictures of tater tots (it’s an Idaho thing) all over the office and posted them with inspiring, insightful and silly captions.
2015
The Backstage pass team also took over Drake Cooper social media in 2015. My favorite aspect of the project was the Instagram #TotOfTheDay. We took pictures of tater tots (it’s an Idaho thing) all over the office and posted them with inspiring, insightful and silly captions.
Idaho Beef Council
2016
The backstage pass team created two separate campaigns for the Idaho Beef Council. One focused on our favorite giant hamburger, Herbie and the other targeted health-conscious moms. The Herbie campaign was timed around the Olympics. We focused on an sports theme, enticing people to think about beef while watching Olympic events. The videos and GIFs we created were shared across all of the Beef Council’s social media pages.
2015
I was also involved in writing, photography direction and editing of a full production television commercial for the Idaho Beef Council and an accompanying social media campaign called “Mad Herbie”.
2015
I was also involved in writing, photography direction and editing of a full production television commercial for the Idaho Beef Council and an accompanying social media campaign called “Mad Herbie”.
Jacksons
Jacksons is a regional convenience store serving many towns west of the Rocky Mountains. The Backstage Pass team created and pitched a YouTube, Internet radio and Facebook campaign to Jackson executives. They loved the campaign but it was not approved for final publishing. I think it was some of the best work we produced. I was involved in all aspects of the campaign including ideating, researching, copywriting and producing many of the storyboards and sample content (shown here). The tagline: “Real food. Made of food.” We were targeting no-bull consumers that shopped at c-stores and consumers who wanted something healthy and convenient.
Selway-Bitterroot Frank Church Foundation
The Selway-Bitterroot Frank Church Foundation is a wildness conservation organization based in Montana and Idaho. They are stewards of wilderness management of the Frank Church and Selway-Bitterroot wilderness areas. They were the 2015 recipient of the Drake Cooper’s Dream Big project – an opportunity for nonprofits to receive free professional marketing, in this case, a website renovation. The site build was managed by the Backstage Pass team. My role was asset management, page building and graphic design for elements on the site.
